Measuring Engagement – Theory into Practice  

15:20 – 15:40 

Engagement scoring is widely accepted as being highly critical to success yet many struggle. This session will consider some of the research and then look at ways in which sentiment and unstructured data can be incorporated into engagement scoring alongside transactional measures to get a totally rounded profile 

You will come away from the session with an increased understanding of how to: 

  • Better engagement scores  
  • Better profiling of members and individuals  
  • Better decision making, strategies and objectives fulfilment