TECH-DRIVEN CHANGE

How to Protect and Implement your brand in the Digital Age – The Samaritans Story

10:55 – 11:15

With over 200 branches in the UK and Ireland and a large volunteer network, hear first-hand, the challenges and realities of delivering the brand across their users. Learn how technology has allowed the Samaritans to create a “self-service” user platform, empowering central and national offices, branches, volunteers and even fundraisers to access and order stock materials, digital assets, merchandise and create localised artworks whilst ensuring brand consistency. We will share how the right brand management strategy can help you protect, implement and drive consistency for your brand both internally and externally.