Daniel Susskind

Author & Fellow in Economics at Balliol College, University of Oxford

Dr Daniel Susskind explores the impact of technology, particularly artificial intelligence, on work and society. He is a Fellow in Economics at Balliol College, Oxford University, where he teaches and researches. He is the co-author of the best-selling book, The Future of the Professions.

Previously he worked in the British Government – as a policy adviser in the Prime Minister’s Strategy Unit, as a policy analyst in the Policy Unit in 10 Downing Street, and as a senior policy adviser in the Cabinet Office. He was a Kennedy Scholar at Harvard University.

Will Higham

Behavioural futurist, author, speaker – and founder, Next Big Thing

Will’s mission is to help brands anticipate – and monetise – new consumer needs, expectations and behaviours, identifying the commercial opportunities they present.

He runs strategic consultancy Next Big Thing, whose clients range across retail (Sainsbury’s to Amazon), finance (HSBC to Nationwide), technology (BT to AOL), drinks (Budweiser to Diageo) and media (BBC to MTV).

Will wrote the first practical handbook for trend strategists: ‘The Next Big Thing: Forecasting Consumer Trends For Profit’ (Kogan Page, 2009), which has been translated into five languages.

He’s spoken at and chaired events for brands, media and industry bodies from Barclaycard to Financial Times, ICSC to FHM. He’s presented a TV show for CNBC on the future of work, been interviewed across media – BBC to Bloomberg TV, Cosmopolitan to The Times – and written for The Economist, Director, Advertising Age and Huffington Post.

Will started his career in the entertainment industry. He worked at Sony, Virgin and Universal, running marketing and communications campaigns for artists from Rolling Stones and Michael Jackson to Alice Cooper and The Cure. He later ran online research agency OnePoll, whose clients included Kelloggs and Findus.

Natalie Campbell

Director of Insight and Innovation at The Royal Foundation

Natalie Campbell is an award-winning businesswoman and HarperCollins author. She won the ‘Community Spirit’ award at the ‘Women of the Future Awards’ in 2016, an Evening Standard Entrepreneurial Spirit Award in 2017 and was recognised in the Management Today 35 Women Under 35 and City AM Power 100 Women lists.

Natalie is the Director of Insight and Innovation at The Royal Foundation with strategic oversight of digital innovation. Prior to this she co-founded A Very Good Company (AVGC), a global social innovation agency, that worked with brands like Virgin Media, Marks and Spencer and Channel 4.

As a non-executive director, she chaired the Nominet Trust and is on the board of the Big Lottery Fund and LEAP, the Mayor’s London economic strategy board. You can listen to her weekly radio show and podcast, ‘Badass Women’s Hour’ on talkRADIO and iTunes.