Gordon Glenister previously director general of the British Promotional Merchandise Association now runs his own membership consultancy. Gordon has worked with a number of associations on strategic planning. He is also the founder of BCMA influence, a new trade association arm of the Branded Content Marketing Association for influencers, youtubers, bloggers and influencer platforms. He is also a podcast presenter on influencer marketing. and speaks about the value of membership and influence around the world.