Tech experts from Trillium & dotmailer will discuss the true value of collecting and using data, and what that means for providing a personalised service to your members, supporters or stakeholders. The discussion will centre around the following three areas;
What does personalisation mean in a world where individuals have the right not to be profiled?
Do you use the data you collect or is it just clutter in your CRM?
Who needs CRM if you have a campaign management tool?
Chair: Allen Reid, Director of Client Projects, Hart Square