Increasing member and customer engagement and operational efficiency through a single, integrated solution

11:45-12:05pm •  Westminster Room

Find out how The Association for Project Management has deployed ProTech’s integrated web and CRM solution to enable the Association to:

  • Improve engagement with its members and customers by delivering a modern, highly personalised online experience that enables external users to easily find the information they are looking for.
  • Deliver user journeys and content based on personalised member and customer data, delivering relevant information based on member and customer preferences.
  • Increase the level of service to members and customers at the same time as improving internal efficiency by introducing self-service user journeys including: membership applications and event bookings.
  • Streamline back office processes to significantly increase day to day productivity and efficiency, saving time and improving the member and customer experience.
  • Improve reporting capability and data analysis facilitating proactive decision making based on member and customer behaviour.

The case study will highlight:

  • The challenges APM faced and the business drivers that led to the implementation of ProTech’s integrated web and CRM solution.
  • The reasons why ProTech was selected as APM’s preferred provider.
  • An honest appraisal of the implementation from APM’s perspective.
  • Measures of success and results achieved.
  • APM’s future plans.
  • APM’s advice to other organisations who may be embarking on a similar technology project.

SPEAKER

Debbie Dore, Chief Commercial Officer, Association for Project Management

TBC

SPEAKER

TBC

Embracing ‘Mobile First’ as the spearhead of your strategy for the Cloud

SPEAKER

Charles Bagnall, Head of Product – Membership and Charities, Advanced

Book before 1 November 2017

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