Carrots and sticks – how ABI is succeeding with CRM user adoption

11:20 – 11:40

  • ABI (Association of British Insurers) will be discussing the steps they undertook to drive user adoption.
  • The case study will look at the importance of user adoption in the development of a new system
  • Strategic buy-in and business ownership
  • Rollout and adoption
  • What did we learn
  • How CRM Dynamics can benefit your organisation


Lawrence Withy, CRM Project & IT Services Manager, ABI


Jonny Elliot, YBI (Youth Business International)


Jeavon Leopold, Technical Director & Umbraco MVP, Crumpled Dog
Christian Stanley, Managing Director, Crumpled Dog
Q&A with Matt Bidgood, Head of Digital, Federation of Master Builders (FMB)

Bring your whole team and make group savings