Increasing member and customer engagement and operational efficiency through a single, integrated solution

11:45 – 12:05

Find out how The Association for Project Management has deployed ProTech’s integrated web and CRM solution to enable the Association to:

  • Improve engagement with its members and customers by delivering a modern, highly personalised online experience that enables external users to easily find the information they are looking for
  • Deliver user journeys and content based on personalised member and customer data, delivering relevant information based on member and customer preferences
  • Increase the level of service to members and customers at the same time as improving internal efficiency by introducing self-service user journeys including: membership applications and event bookings
  • Streamline back office processes to significantly increase day to day productivity and efficiency, saving time and improving the member and customer experience
  • Improve reporting capability and data analysis facilitating proactive decision making based on member and customer behaviour

The case study will highlight:

  • The challenges APM faced and the business drivers that led to the implementation of ProTech’s integrated web and CRM solution
  • The reasons why ProTech was selected as APM’s preferred provider
  • An honest appraisal of the implementation from APM’s perspective
  • Measures of success and results achieved
  • APM’s future plans
  • APM’s advice to other organisations who may be embarking on a similar technology project


Barry Horton, Head of IT, The Association for Project Management for Protech