Cristian Holmes

Chief Operating Officer and Deputy Executive, British Association of Counselling and Psychotherapy (BACP)

Cristian has worked in professional associations for over 20 years, and is currently Chief Operating Officer and Deputy Chief Executive with the British Association for Counselling and Psychotherapy, an association with over 44,000 members and a strong public engagement focus.

He is currently overseeing a project to update both CRM and CMS, which in turn creates an opportunity to manage a digital transformation project. Cristian will talk about why he feels that this is necessary and the processes and systems he implemented to manage the process and at the same time bring teams with him on the journey to help to ensure buy in to the project and vision.

Alongside his work with BACP, Cristian is active within the professional body field, sits on the Steering Group of PARN, assists with the MEMCOM conferences, and is currently completing a PhD on the nature of professional associations.