Not for profits are faced with even more challenges than other businesses. They have to recruit, retain and incite a variety of different cohorts: fundraisers, donors, volunteers, sponsors, politicians, carers and not least the beneficiaries of their cause. And what’s even more challenging, is money is tight and yet fundraisers are increasingly competing for a share of the same wallet.
The good news is that it is now technically feasible and commercially viable to automate ongoing digital conversions with all these cohorts but on a personalised level across all channels. Thereby, in the right context, congratulating, supporting, informing, educating and even entertaining people based on their physiographic profile. This capability leads to building life-time value, improving self-care services and all whilst reducing operational overheads.
This session serves to explain how, including brand examples.